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Jiayun Li (Jenna)
Email：jli54@pipeline.sbcc.edu
Location：Santa Barbara / Goleta, CA

I am a student designer and researcher with a background in visual communication, interaction design, and photography.
My work focuses on visual storytelling, emotional experience, and human-centered systems across media, interaction, and narrative formats.
I am interested in how design can support reflection, emotional awareness, and meaningful engagement, especially within educational, social good, and mental health contexts.
Through academic research, independent projects, and professional experience, I aim to create thoughtful, well-structured, and emotionally grounded design outcomes.

Education

Santa Barbara City College (SBCC) — Santa Barbara, CA
Media Arts & Technology; Computer Science (in progress)
2024 – 2026
Dean’s List (2024–2025) | GPA: 3.93 / 4.00

Central Academy of Fine Arts (CAFA) — Beijing, China
B.A. in Visual Communication Design
2020 – 2024 | GPA: 3.7 / 4.00

Employment

Universal Studios Beijing

Graphic Design Intern, Operations Department | 2022 – 2023
– Designed on-site visual communication assets including wayfinding and event graphics
– Supported immersive environment and themed IP visual systems
– Collaborated with cross-functional teams to ensure brand consistency and production quality

Liaoning Children’s Press

Art Editor Intern | 2021 – 2023
– Supported picture book design, layout, and visual storytelling development
– Assisted in illustration curation and narrative alignment
– Gained experience in publishing workflows and research-informed children’s education design

Media Arts & Technology Lab — SBCC

Lab Teaching Assistant | 2025 – Present
– Provided one-on-one support in Adobe Creative Suite, Figma, photography, and media workflows
– Mentored students in academic projects and portfolio development
– Assisted faculty with demos, critiques, and technical troubleshooting
– Contributed to RISO printing and experimental visual communication projects

International Office — SBCC

Graphic Design & Digital Marketing Assistant | 2025 – Present
– Designed posters, icon systems, digital banners, and social media graphics
– Produced short-form video and multimedia content for student engagement
– Collaborated with campus partners to translate program goals into clear visual communication

Skills

Design & Visual
Adobe Illustrator, Photoshop, InDesign, Figma, Procreate

Photography & Video
Digital Photography, Lightroom, Final Cut Pro

Interaction & Web
HTML / CSS, JavaScript (basic), Unreal Engine 5

Print & Craft
RISO Printing, Bookbinding, Typography

Languages
Chinese (Native), English (Fluent), Cantonese

Exhibitions

Award

– Artwork Acquired by CAFA Permanent Collection (2020)
– CAFA University Merit Scholarship (2021)
– Research Innovation Star Scholarship (2022, 2023)

Last Updated 24.10.37

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